An Analytics Solution developed by The Black Puma

The commerical analytics suite that powers profitable B2B growth

Optimize and measure your commercial strategies that will define your next five years of growth.

WHAT IT DELIVERS

A single operation system for profitable growth

Optimize how to design, execute, and measure sustainable growth plans for your company by connecting data, analytics, and decision-making across every commercial layer.

customer

AI-driven segmentation to strengthen loyalty

Maximize customer retention, enhance marketing efficiency, and increase lifetime value through a dynamic RFM segmentation model powered by AI insights. Understand your clients’ behavior, anticipate their needs, and design actions that build stronger, longer-lasting relationships.

territory

Geo-analytics for strategic territory expansion

Combine your sales data with mobility insights to identify high-potential “empty” areas and guide intelligent geographic planning. It helps your your commercial teams to prioritize expansion zones, optimize recruitment routes, and allocate resources where impact is greatest.

uplift

Cluster benchmarking for opportunity prioritization

Compare your clients’ performance against top performers in their cluster to uncover untapped potential and focus your efforts where ROI is highest. Quantify volume gaps by outlet, brand, or channel, and rank opportunities to direct your commercial actions toward the most valuable outcomes.

promotion

Promo-analytics for smarter investment decisions

Evaluate past promotions, simulate new scenarios, and measure impact across sales and margins. Identify what drives true uplift, reduce cannibalization, and design campaigns that deliver measurable returns and long-term brand value.

Build a continuous intelligence loop for your commercial ecosystem

Connect your entire commercial operation into one intelligence loop, enabling smarter and more profitable growth decisions.

Explore what CresioX can do for your business

Talk to a Commercial analytics expert